New fehnNATUR® collection 3.0 relies on timeless design, natural materials and charming details to stimulate the baby's sensory and fine motor skills.

With soft colour shades, high-quality natural materials and classic activity functions, the new fehnNATUR^® collection combines playing fun with sustainability in a very special way. Whether as a lullaby soother, a comforter or as a crinkly toy – sheep, hare and bear, the cute new main characters, encourage infants to explore the world with them, and gently help them to sleep. Stimulating toy elements, charming details as well as different organic cotton fabrics support the baby's sensory and motor development in a play-based way. New in the fehnNATUR^® collection 3.0: colour comes into play in a natural way!

Specialist retailers and sustainability-conscious families have appreciated the unique combination of timeless design and eco-friendly materials since 2020. Fehn's successful organic collection will now be available for the third time in 2023. It meets the usual high standards of this traditional manufacturer based in Upper Franconia, Germany: all products are produced fairly in the company's own production facilities in Sri Lanka, and come in eco-friendly and resource-saving packaging. All of the materials the baby comes into direct contact, as well as the filling, are of organic quality.

Three new animal characters with colourful accents in ochre, green and antique pink

Especially in troubled times, we long for calm, clarity and continuity. With its timeless design, natural materials and relaxing colourways, that is precisely what the fehnNATUR^® collection 3.0 embodies. However, in the 2023 fehnNATUR^® collection, more colour comes into play for the first time: on its new characters, Fehn combines soft natural shades such as beige and cream with stronger accent colours such as ochre, green or antique pink, all taken from a palette of muted, natural colours. From this year onwards, the fehnNATUR^® family will be joined by a cute sheep, hare and bear. Each animal character is linked to a specific colour theme: the wool-white sheep features colourful accents in ochre and a warm shade of brown. The combination of a natural white and soft shades of green/grey gives the teddy bear a relaxed and calm look. The mix of cream and powdery shades of antique pink adds a subtle colourfulness to the little hare.

Organic cotton with varied fabric textures

When it comes to the textiles, Fehn is relying on a combination of different materials and textures, as usual, to offer infants not only a visual but also a tactile experience. There are alternate plushy elements, parts with the typical crepe-like texture of muslin and soft jersey, some of which features the special touch of 3D dots woven into the material. All fabrics are made of organic cotton.

High play value with classic elements such as rattle, lullaby soother etc.

As usual, Fehn's new fehnNATUR^® focuses on fun toys that support the baby's motor and sensory skills development. Classic toy elements such as crinkly paper, small bells, rattles and musical mechanisms ensure varied entertainment and stimulate the senses. The three new additions, sheep, bare and hare, are each available as a lullaby soother, a crinkly toy, a rod and ring grasp toy, a rattle bracelet and a comforter. They are joined by a fabric ball with small bells inside, a soft book with charming fabric details, and an activity spiral that can be attached to a baby carrier, cot or pram. Each of these three products combines design elements from all three new animal characters.

An important benefit for specialist retailers: fehnNATUR^®3.0 relies above all on classic smaller toy products that are ideal as a small present or a lovely gift. That is why Fehn offers various displays made from untreated cardboard stocked with rod grasp toys, rattle bracelets or lullaby soothers to present the products at the POS in an eye-catching way.