Fehn presents four new collections at one of the most important industry events worldwide!

The International Toy Fair in Nuremberg in 2025 was once again a resounding success! The halls were full of colourful new ideas for young and old – whether digital or analogue, the toy market once again showed how innovative it is. Fehn was able to inspire with a variety of new collections that combine play value, design and attention to detail, which are typical of Fehn.

The International Toy Fair was once again like a happy, colourful and turbulent family reunion, says Christian Vollmer, Sales Manager at Fehn GmbH & Co. KG, a long-established company based in Rödental, Germany. We were able to meet all our national and international partners and key accounts – which is precisely why the International Toy Fair in Nuremberg is one of the most important industry events worldwide.

The ‘Lazy, Crazy & Pink’ collection – a real adventure for little explorers!

Fehn GmbH invites you to take a journey into the fascinating world of the rainforest. With its new ‘Lazy, Crazy & Pink’ collection, the long-established company is launching a lovingly designed toy series that features three adorable characters: Lazy the sloth, the cosy favourite in grey-beige, Crazy the chameleon, the crazy character in vibrant khaki-green, and Pink the flamingo in a delicate, muted rosé. The new collection, featuring the trio of animals, is one of Fehn's highlights for the specialist trade in 2025.

fehnNATUR^® 2025 – a colourful dog as a hero in the nursery!

The fehnNATUR^® collection is entering its fifth round in 2025 – and this time it is going to be particularly colourful and playful. The centrepiece is a charming dog with a distinctive look: funny floppy ears, one open and one closed eye, trendy corduroy in fashionable purple, colourful details in blue, yellow, orange, as well as patterns in polka dots and checks. This ‘colourful dog’ is the star of a new series of lovingly designed baby toys.

Fehn GmbH once again proves that sustainability, design and fun can go hand in hand. The decision to use only organic cotton shows the company's commitment to creating environmentally friendly products for the next generation.

‘DoBabyDoo^® Ocean’ – Fehn dives into the colourful underwater world!

Who has not always wanted to go for a bathtime swim with a little whale, cuddle up with a friendly lobster in their crib or discover the world with a large green turtle? With the DoBabyDoo^® Ocean, Fehn opens up a new world of fun and discovery. Lovingly designed products take babies on a journey into the depths of the sea, where lobsters, whales, octopuses, crabs and turtles await them. As in the first ‘DoBabyDoo®’ collection, the focus is on play value and play function. A highlight is the XL activity turtle and the whale, which will also be available as a bathing animal. Whether at home or on the go: this collection inspires with maritime diversity and extraordinary play value.

‘DoBabyDoo^® Black&White’ – Learning and playing from day one!

With the new ‘DoBabyDoo^® Black&White’ collection, the traditional Fehn brand is adding a range of products to its much-loved collection that are specially designed to meet the needs of the very youngest children. The new items – muslin comforter sun, crinkle butterfly, music mobile snail, activity cube and the highlight of the collection, the activity caterpillar – are characterised by the black and white signature fabric combined with bright colour accents. This contrasting design supports early childhood perception from the first day after birth and provides an environment for babies as they discover a world full of colours and shapes.

In 2025, Fehn has once again shown how diverse, modern and innovative plush toys for babies can be. The specialist trade can look forward to these new collections in 2025!